Deluxe Queen Size Pillow with Memory Foam and Removable Cover Sleepavo has redesigned their original top selling pillow. These improved, deluxe cooling shredded memory foam pillows are soft enough to conform to the shape of your head but supportive enough to keep your neck and back aligned properly. Meanwhile, the ultra-plush viscous memory foam is unique in its tendency to expand and fluff up in warmer temperatures and then compress in cooler temperatures. This quality enables these pillows to be more softer pillow. To make the pillow more softer, just put our shredded foam pillows in the dryer on a low setting for a few minutes.